Retailers left furious with S 4 delays

Retailers left furious with S 4 delays

Retailers have been rocked with delays in supply of the Samsung Galaxy S 4, with them barely unable to fulfil pre-orders.

Networks in the United States were forced earlier this week to push back the release of the smartphone due to supply problems. The issues have stretched to the United Kingdom, where the handset was originally meant to go on sale today (26 April). Phones 4u said Samsung was blaming 'unprecedented demand' for the delay but the constrained supply has privately left retailers furious. Despite a wealth of high profile launches so far in 2013, the Galaxy S 4 is the biggest the market has seen this year.

Retailers are planning to fulfil pre-orders according to when they were placed. It is hoped that supply should return back to normal by the end of next week.

A spokesman for Carphone Warehouse said: 'We have seen huge customer interest in the Samsung Galaxy S4. Our number one priority is our customers and we are working hard to ensure that we fulfill as many pre-orders for the handset as possible. We will ensure that every customer impacted by any supply issues is contacted and informed of the likely delivery of their new handset.'

A Three spokesman said: 'There is huge global demand and interest in the Samsung S4 - which is launching globally this weekend. As such Samsung have notified us that they are experiencing stock constraints. We understand that this may be frustrating for customers waiting for their phone or who wish to buy immediately. We are working closely with Samsung and we are regularly updating our customers and channels on any developments with stock, to ensure our customers receive their phones as soon as possible.'

A Phones 4u spokesperson said: 'Phones 4u has been informed by Samsung that stock of the Galaxy S4 handset will be in short supply across the market this launch weekend due to unprecedented demand. Our absolute priority is our customers who have pre-ordered the handset, and the stock we have received will be used to fulfil pre-orders first. Our first delivery will go out to those pre-order customers as expected at launch, but there may be a delay to some customers who have pre-ordered their Galaxy S4 more recently.'

A Samsung spokesperson said: 'There has been unprecedented demand for the Galaxy S4 in the UK. Samsung is working hard to ensure that pre-orders and sales across all channels are fulfilled as soon as possible.'

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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