BlackBerry's Q10 handset has become Selfridge's fastest-ever selling consumer electronics product, after the device went on sale exclusively at the retailer on Friday.
According to BlackBerry, the handset, the first running the manufacturer's new BB10 OS that features a Qwerty keyboard, sold out its initial stock within two hours of going on sale. The manufacturer said it was making hourly deliveries to the retailer to keep up with demand. Carphone Warehouse runs a concession store at Selfridges, which is on London's Oxford Street.
Julian Slim, head of home and leisure at Selfridges, said: 'The BlackBerry Q10 has been, without a doubt, the most highly anticipated smartphone we have ever sold and is already our most successful. Our partnership has proven to be a powerful combination of great technology and commercial success.'
Rob Orr, UK and Ireland managing director at BlackBerry, said: 'The BlackBerry Q10 represents the next chapter in the BlackBerry 10 story and we are delighted that it has been so well received. This initial success at Selfridges highlights the strong consumer demand for a high-end physical keyboard smartphone.'
Sir Charles Dunstone, chairman and co-founder of Carphone Warehouse, said: 'The exclusive launch of the BlackBerry Q10 at our store within Selfridges over the weekend was an amazing success. We have never seen any product sell that amount of volume in such a short space of time - it was incredible.
'The new user experience is fantastic and with its trademark BlackBerry keyboard, we think it will appeal to both BlackBerry loyalists and new users alike. We are expecting the nationwide launch of the BlackBerry Q10 to be huge for both BlackBerry and Carphone Warehouse.'
Author: Graeme Neill