David Plumb, formerly O2's head of enterprise, has moved to sister company Telefónica Digital to take charge of its UK and Ireland businesses.
Plumb replaces Martin Harriman, who recently moved to run Telefónica Digital's Connected Homes project. Paul Osborne, who was previously managing director of O2 Unify, has been appointed as general manager for enterprise.
Plumb will sit on the board of directors and will be responsible for establishing and scaling new products and services. He will continue to be a non-executive director of the Tesco Mobile board.
O2 UK CEO Ronan Dunne said: 'David joins the UK Board at an incredibly exciting time. 2013 is going to be the year we truly transform Telefónica to become a digital telco, and the UK market is very much the blueprint to delivering on this vision. David’s experience and energy will play a crucial role in helping to accelerate our speed to market to bring our innovative new digital services to our UK customers. I’m delighted to have him on board.'
Plumb said: 'Just as digital needs to be at the heart of the UK’s recovery, economy, export led growth, delivery of public services and future, it must also be at the heart of our UK business if we are to become the most trusted provider of digital services for our customers.'
Author: Graeme Neill