Mobile Fun aims high with airtime contracts

Mobile Fun aims high with airtime contracts

Mobile accessories firm Mobile Fun is turning its sights on the airtime contract market. The company, which already supplies Sim-free phones alongside a range of over 7,500 mobile accessories, is looking to launch smartphone contract deals.

Speaking to Mobile, MD Mohammed Hussain said: ‘We always like to review our business and we are considering moving into monthly contracts. Up to now we have been focusing on our international expansion but it is definitely something we are looking at.’

Plans are at an early stage, with the company yet to sign a network deal. However, Hussain (pictured) said he is keen to leverage the company’s growing online customer base and web presence. ‘If you look at the level of our traffic, which is at high street retailer levels, it makes sense. We have over 3 million visits a month across all our websites, with UK visits at over 1.5 million a month.’

Mobile Fun, which employs over 50 staff in the UK and another 15 across its international business, reported sales of more than £10m in its last financial year and is targeting sales of £25m by 2017.

The move into airtime in the UK follows rapid growth of Mobile Fun’s international business, which has seen the Birmingham-based company launch another 20 local language international websites over the past six months. Mobile Fun is also set to open a sixth office in Sydney, Australia this month to support the newly launched Australian Mobile Fun website.

Hussain said international markets were a significant growth opportunity for the company, with international orders making up between 30% and 40% of Mobile Fun’s total revenue. He said: ‘We will be adding more countries, as that process is so easy and fluid for us now. But we also want to grow what we already have. In France and Germany we are really shaking up the existing competition so there is a lot of opportunity for us there. 

He added: ‘We also want to open more local offices. Local staff really do make the difference – that local presence is critical to success and we are well ahead of the game understanding our local customers.’

In the UK, Mobile Fun has seen ‘explosive’ growth in sales of tablet accessories this year. It also experienced strong demand for Galaxy S 4 accessories from customers ahead of the launch, prompting the company to put in place plans to switch to a 7-day warehouse and customer service operation to cope with demand.

Hussain said demand for the Galaxy S 4 in the UK from Mobile Fun UK and European customers is expected to exceed its Christmas sales. 


Author: Carol Millett

Written by Mobile Today
Mobile Today


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