Vodafone appoints new brand director

Vodafone appoints new brand director

Vodafone UK has appointed former Kraft Foods European marketing executive Daryl Fielding as its new brand director.

She joins the operator on 24 June. She has formerly worked in advertising agencies Lowe, BMP DDB, and Ogilvy & Mather and was also commercial director at The Independent. Most recently, she was vice-president of marketing for Europe at Kraft Foods.

Vodafone UK CEO Guy Laurence said: 'I am delighted Daryl is joining us. She brings great creativity, from a wide range of sectors and markets, and real knowledge of what sets a brand apart. Her experience will be of considerable value both in leading the Vodafone brand here in the UK and as a member of our senior management team.'

Fielding said: 'Vodafone is a great brand in the most exhilarating market sector. I am excited to join Guy and his management team in the UK business to help lift the brand from strength to strength. Connecting strategic skills from my [fast moving consumer goods] marketing experience with the truly innovative and fast paced world of telecommunications is a great opportunity.'

Author: Graeme Neill

Written by Mobile Today
Mobile Today


Lets hope she rapidly sorts out their awful online customer services which are doing great harm to the publics (and users) perception of the company.
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