HTC has been hit by an executive exodus, with former product strategy manager urging his former colleagues to quit the ailing manufacturer.
According to a report in The Verge, chief product officer Kouji Kodera left the manufacturer last week, just months after the launch of HTC's crucial One handset. He follows the departure of Jason Gordon, vice-president of global communications, global retail marketing manager Rebecca Rowland, director of digital marketing John Starkweather and product strategy manager Eric Lin. The latter tweeted to his former colleagues that they should follow his lead and quit. He said: 'It's tough to do but you'll be so much happier, I swear.'
These departures follow exits in the United Kingdom, with UK head Phil Roberson leaving earlier this year. His exit was followed by UK head of sales Mike Coombes, head of marketing James Atkins and EMEA president Florian Seiche.
HTC has struggled financially for some time, with the business trading at the same level as it what before it rocketed to become the then biggest Android manufacturer. CEO Peter Chou has pinned his hopes on the One flagship to turn the business around and pledged to leave the business if it was not a success. However, its launch has been marred by manufacturing and supply delays.
Its 'Facebook Phone', the HTC First, has also got off to a slow start in the United States, with operator AT&T slashing the cost of the handset from $99.99 to less than a dollar.
Author: Graeme Neill