5/22/2013 5:02:45 PM
Lebara signs sponsorship deal with German giants Borussia Dortmund
MVNO Lebara has signed a sponsorship deal with Champions League finallists Borussia Dortmund.
While full details of the year long deal have yet to be revealed, the MVNO said it could offer Dortmund fans an exclusively packaged and branded Sim card in addition to traditional electronic banner advertising. Borussia Dortmund has been the neutrals' favourite in this year's Champions League thanks to its exhilarating style of football. It has knocked out Real Madrid en route to the final, which will take place on Saturday (25 May) in London.
David Moffatt, CEO of Lebara Group, said: 'Our business is not only about providing high-quality, low cost national and international calling, data and related services around the world; it’s about giving something back to our customers. In this case, through the common language of football. Our partnership with one of the world’s top international football clubs provides a valuable platform for our business to further extend its reach into the migrant community in Germany - our fastest-growing region, but also to tap into other migrant hotspots elsewhere in Europe.'
Author: Graeme Neill