5/23/2013 10:55:39 AM
OtterBox snaps up case maker LifeProof
Protective case manufacturer OtterBox has bought American rival DBA LifeProof for an undisclosed sum.
Both businesses will continue to trade separately and staff at DBA LifeProof will continue to work from its San Diego headquarters. The integration process is expected to take 30 days.
OtterBox CEO Brian Thomas said: 'The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories. Both companies are successful because we foster an environment where everyone takes pride in being part of a culture that knows how to identify opportunities and grow them quickly. Our goal in this acquisition is to create more value for our customers than we ever could have generated while operating individually.'
Cork based OtterBox was founded in 1998 and employs 650 people globally.
Author: Graeme Neill