Britons have a growing appetite for Windows Phone, with the operating system more than doubling its market share during the past 12 months.
According to the latest sales figures from Kantar Worldpanel ComTech, for the three months ending April 2013, Windows Phone has a 8.4% share of the UK market, up from 4.0% a year ago. The current generation of Windows Phone 8 devices have been the best received handsets running Microsoft's mobile operating system.
The research found Apple is responding to Android making inroads in the entry level smartphone market. It said increasingly competitive pricing of Apple handsets meant that the iPhone 4, 4S and 5 were among the six bestselling devices in the UK. However, Apple still saw its market share shrink 1.6 percentage points to 28.7%.
Android continued its market dominance, with it now accounting for 56.9% of the market, up 6.8 percentage points on a year ago. However, the launch of BlackBerry 10 has not failed to stop BlackBerry's tumbling market share, which fell 8.0 percentage points to 5.6% during the past 12 months.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, said: 'Android and iOS continue to take the lion’s share of smartphone sales in Britain. However, Windows phones are becoming increasingly popular with consumers.'
Author: Graeme Neill