The blockbuster launch of the Samsung Galaxy S4 has failed to displace the Apple iPhone 5 as the UK's most popular smartphone.
According to price comparision site uSwitch's mobile tracker for May, the Apple device was the most popular handset according to live searches, pre-orders and sales. However, Apple had fewer devices in the top 10 compared to Samsung's five, with the iPhone 4S at number two and iPhone 4 at number four.
Ernest Doku, telecoms expert at uSwitch.com, said: 'While the Galaxy S4 has been an unmitigated success on a global scale, price drops and special offers barely a month after launch shows that the heavily-hyped device has needed a bit more oomph to make waves in the UK market.
'As interest from the hardcore tech fans has waned, Samsung really has had a fight on its hands to wrestle some of that broader consumer attention away from Apple – even with a feature-rich handset like the S4.'
He added: 'In terms of June, all eyes are towards Nokia’s Lumia 925, set for a mid-month launch. Taking the Windows Phone-powered Lumia 920 as a template and delivering a leaner, camera-focused sequel, it will be interesting to see whether an impressive iteration can stir up a seemingly static table for the summer.'
The top 10 for May
1. Apple iPhone 5 16GB (iOS, no change)
2. Apple iPhone 4S 16GB (iOS, no change)
3. Samsung Galaxy S4 16GB (Android, no change)
4. Apple iPhone 4 8GB (iOS, up two)
5. Samsung Galaxy S3 16GB (Android, no change)
6. HTC One Silver (Android, new entry)
7. Sony Xperia Z (Android, no change)
8. Samsung Galaxy Ace (Android, up three)
9. Samsung Galaxy Note 2 (Android, down one)
10. Samsung Galaxy S2 (Android, no change)
Author: Graeme Neill