MVNA Cognatel has teamed up with ET Telecom to launch allpay Mobile, a service targeted at housing association residents.
The mobile Sim-only service offers consumers cut price call rates and a rewards package that automatically contributes to their rental account.
The service, created in partnership with payments specialist allpay, is being piloted by a range of housing associations including IDS Housing Association, Knowsley Housing and Trafford Housing Trust.
Each time an allpay Mobile subscriber tops up, 10% will be saved towards their rent account. In addition, multiple allpay Mobile subscribers can contribute to the same rental account and call each other for free.
Tony Killeen, MD of allpay said: ‘Cognatel and ET Telecom provided us with the access to a major network provider and an innovative approach to service development. That has allowed us to launch this new service and provide a unique opportunity to reward residents without a shift in behaviour.
'We know the welfare reform is a challenging time for many of our clients and we hope that allpay Mobile will be one more way to help landlords curb arrears under Universal Credit.’
Mark Ashdown, CEO of Cognatel, said: ‘At Cognatel, we are always looking to partner with companies who are looking for new and imaginative ways to deliver mobile services. This original business model allows allpay to implement a self-funding, revenue generating model that creates greater affinity with its customers.
'It is great to see more brands turn to mobile as an additional revenue stream and we look forward to demonstrating once again how we can bring such unique propositions to market.’
Darren Mikail, CEO of ET Telecoms, said: ‘Now is the perfect time for brands to tap into the mobile services market. We are increasingly seeing them use mobile communications to tailor niche services for their customers. Companies like allpay are at the forefront of this change, offering their own branded services for their specific target audiences and, in the process, generating previously untapped revenue opportunities.’