Elite Telecom Group has bought Vodafone Platinum Partner 21C Telecom.
The acquisition adds approximately 1,000 customers, over £4million in revenue and 13 staff to the Elite Telecom Group, boosting Elite’s annualized revenue to over £30m.
The unified comms provider said the deal will strengthen its mobile product mix and bring additional expertise in the convergence of mobile and next generation communications solutions.
Richard Hunt, MD of 21C Telecom, said: ‘I’m delighted to be joining Elite. 21C has grown consistently every year and key to that success has been the high levels of service our customers enjoy. This deal widens our own product portfolio and gives us access to a larger client base to replicate our past success.’
21C Telecom was founded in 1996. It has almost 9,000 mobile connections and became a Vodafone Platinum Partner in 2010.
The company also created Halo, its own hosted Voice over Internet Protocol (VoIP) solution. It also brings key clients such as T.G.I. Fridays and Birlea Furniture to the Elite Group.
Matt Newing, founder and CEO of Elite, said: ‘Richard and his team’s continued involvement within the Group is great news, they bring additional skills, energy and drive to succeed. This now places Elite’s annualised revenue in excess of £30million with the Group’s headcount exceeding 80 staff across three UK locations and an office in Madrid.'
The acquisition of 21C is Elite’s second deal in two months. The company bought Manchester based FoneRent out of administration at the start of April.
Elite Telecom Group specializes in bespoke unified comms solutions. Its clients include Merlin Entertainment Group, P&O Ferries, Air France and over one third of the UK’s Premier League football clubs.
The deal was funded through Elite’s £11.5m acquisition facilities provided by Lloyds Bank. The value of the deal has not been disclosed.
Gareth McIntegart from DLA Piper’s Liverpool office advised Elite on the deal and 21C was advised by Paul Billingham at Knight Corporate Finance and Murray Macnab at Ellis-Fermor & Negus.