Former HTC UK execs Michael Coombes and James Atkins have set up a new smartphone company, with the first devices set to hit the market later this year.
Details about the devices are sketchy, with the duo declining to do interviews. Kazam will be based in Mayfair, London and will have regional sales offices across Europe. Coombes, who was head of UK sales at HTC, is the company's CEO. Atkins, formerly head of UK marketing, is the new business's chief marketing officer.
Coombes said: 'We believe your smartphone is a digital reflection of who you are, and since we are all different, it’s important that we don’t adopt a one size fits all approach. Kazam’s dynamic structure and focus on local markets means we can react quickly to the ever evolving and diverging needs of today’s consumer. We aim to provide quality smartphones that are accessible to everyone.'
Atkins added: 'There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn’t just stop once you’ve bought the phone. Kazam is about stunning design, robust hardware and intuitive technology, underpinned by outstanding customer service.'
Coombes and Atkins were among a swathe of exits at HTC earlier year, which also saw UK chief Phil Roberson depart.
Author: Graeme Neill