O2 will step up its marketing of Windows Phone 8 devices after parent Telefónica signed a deal with Microsoft.
The global deal is an attempt to break the longstanding duoploy of iOS and the Android operating system. Telefónica said the partnership will help bring about a much more competitive smartphone market, giving consumers more options to choose from. In the UK, the latest figures give Windows Phone around a 10% market share.
The partnership will last a year, with Telefónica vowing to working with manufacturers of Windows Phone 8 devices to push their handsets across various regions. Telefónica will also promote Microsoft's enterprise products such as Sharepoint and Office 365, with O2 this morning announcing a deal to sell Office 365 products.
José María Álvarez Pallete, chief operating officer of Telefónica, said: 'An associate partner such as Microsoft is chosen as a result of its operator-focused business approach. The Microsoft business culture is based on a model of value creation through its partners associates, which fits in perfectly with our culture and also with our way of doing business.'
Terry Myerson, corporate vice-president of Windows Phone at Microsoft, said: 'We are excited to work with Telefónica to market Windows Phone 8 devices to more customers in the UK, Germany, Spain, Mexico, Brazil and Chile, bringing them a more personal smartphone experience with the speed of Telefónica’s network.'
Author: Graeme Neill