Motorola has put its field marketing plans on ice as it prepares for the launch of its latest handsets later this year.
Retail sources said activity at the manufacturer, which was bought by Google in a $12.5bn deal last year, has been minimal in recent months as it clears through its pipeline of products that were built before the Google acquisition. One source said the business was undergoing substantive change under its new owners. He said: ‘Motorola has traditionally been quite a corporate company whereas Google is a much funkier, younger brand. It’s been trying to move away from what it was and get more Google people in and align its new owner’s brand activity to Motorola.’
Last month, Motorola Mobility CEO Dennis Woodside gave hints about the company’s forthcoming handsets. The Moto X is rumoured to have a 1.7GHz dual-core processor, 10-megapixel camera, 2-megapixel front facing camera and 16GB of storage. The handset, which will be built in Texas, will be ‘contextually aware’, giving consumers access to features depending on where they are and when. Woodside said the company sees great opportunity in the entry level and its devices will feature tough screens and long battery life.
The device is expected to hit the market in the autumn, but in the meantime, Motorola’s UK plans are on hold. A spokesperson for the smartphone maker said: ‘We can confirm that the Motorola Agent programme is currently on hold in the UK while we refocus our resources in preparation for future
products and plans. This has been communicated to our partners and we will share information about future plans more broadly at the appropriate time.’
Author: Graeme Neill