Carphone Warehouse has signed up Kate Moss with the retailer set to exclusively sell her new range of fashion accessories for female smartphone and tablet users.
The Kate Moss Accessories range will launch later this summer and has been developed by Moss and in-housedesigners at Carphone Warehouse. The retailer said the accessories market was worth more than £210m last year, with a quarter of women buying an accessories for their mobile. Women are increasingly flocking to smartphones, with a 52% growth in ownership during the past 12 months, compared to a 37% increase among men. Almost two thirds of women (64%) own a smartphone, compared to 70% of men.
Julian Diment, marketing director at Carphone Warehouse, said: 'We looked at the accessory ranges available today, and found that consumers were crying out for something different. Consumers see their technology as another way of expressing themselves and a natural extension of their own personal style. Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries.'
Moss added: 'My phone's as much a part of my look as my bag or shoes, and yet there’s so little choice out there. My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to design, I wanted the best for my range that reflected my personal style.'
Authoer: Graeme Neill