EE will begin selling its shared 4G plans from 17 July, the same day its NFC mobile wallet will hit stores.
The plans, which were first announced last month, will be targeted at families and consumers will numerous 4G devices. Up to five devices can be connected under the plans, with an existing 3G or 4G phone being able to be added from £12 per month. New 4G phones can be added from £22 per month. Any consumers that are part of the plan will be able to access a shared pool of data, along with unlimited minutes and texts. An existing 4G tablet can be added from £5 per month on Sim-only or from £26 per month for a new tablet. Alternatively, 3G or Wi-Fi tablets can be added on price plans from £11 per month.
The shared plans will be pushed as part of a summer promotion, which has upped data allowances. The cost of signing up to 4G has been cut to £26 per month for 500MB per month, with 20GB of data available for £51 per month. EE had been criticised for the cost of its 4G offer since it was launched eight months ago, with 500MB of 4G data available for £36. The summer promotion will be available to existing EE customers, so long as they increase their monthly tariff. However, their contract will still expire at the same date as when it was originally signed. The campaign will run until 30 September.
EE's contactless payment service with Mastercard will also go live on 17 July, with payments accepted in more than 230,000 stores nationwide. Similar to Visa's Paywave service, consumers can top up their account and make payments of up to £20. The payments are only available to EE customers, with the operator giving £10 credit to early adopters. The service will be available on the Samsung Galaxy S4, Sony Xperia SP and Samsung Galaxy S3 LTE. Orange customers will still be able to use the Quick Tap NFC payments service.
Also announced this morning was prepay mobile broadband plans, starting at £15 per month for a data SIM with 2GB of data for 30 days. Alternatively they can get the same data allowance on an Alcatel L800 dongle (£50) of Alcatel Y800 Mobile Wi-Fi device (£70). The operator also launched a 'plug and play' fibre wireless router, with the Bright Box 2 going on sale later this summer.
From tomorrow, the operator will also bring double speed 4G to 12 cities, meaning consumers will have average download speeds of between 24 and 30MBps. Olaf Swantee, CEO of EE, said: 'We’re staying one step ahead with the launch of double speed 4G and a range of new innovative plans and services – designed to transform the way our customers connect and share content.
'Our new double speed 4G technology means that we have the biggest, fastest and best network in the UK, and now the equal fastest in the world. With our superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year.'
Author: Graeme Neill