7/10/2013 10:27:31 AM
Complaints rejected over Three's Ultrafast adverts
The Advertising Standards Authority has thrown out a complaint about Three's 'Ultrafast' adverts, after receiving concerns the campaign was misleading.
The organisation received a complaint that the adverts could mislead consumers over its ability to offer customers 4G. The adverts talked up Three's dual-carrier HSDPA network, which has been rolled out to more than 80% of the population.
Three argued the adverts made clear it was referring to its DC-HSDPA network and highlighted that LTE was 'on its way later in the way'. The ASA accepted this argument and said: 'We considered that the ad explained what was meant by "Ultrafast" (that it did not equate to 4G) and that it also explained that 4G (LTE) would follow later in 2013 (i.e. that it was not available at the time of the ad).'
Three's Ultrafast adverts have irked rivals with EE CEO Olaf Swantee attacking the operator earlier this year for 'confusing' consumers. The ASA did not reveal who made the complaint.
Author: Graeme Neill