Scottish Southern Energy (SSE) is to become the first utility to launch an MVNO, which targets the energy giant’s 9.6 million customers.
Sources said the MVNO will offer cut-price contract and prepay deals on a range of handsets on O2. It will cross-sell to its customer base of which 200,000 already take fixed line and broadband services.
The energy provider has hired a team of telecoms experts over the past 18 months to support the launch. These include former Lycamobile commercial director Claudio Dolce, who is SSE’s telecoms director, and Gordon Souter, mobile enablement chief, whose former role was Vodafone’s MVNO partner solutions manager. Other new recruits include MVNO chief architect Jonathan Milne and project manager Sue Cannings, who played a key role in setting up Vodafone’s MVNA partnership with Gamma in 2011.
Steve Heald, former Shebang commercial director, has also joined SSE as telecoms sales director. Heald reports to commercial and retail telecoms chief Kushal Shah, former director at Vodafone MVNO Desi Mobi.
An SSE spokesman said: ‘As part of SSE’s Home Services business, we currently offer a range of telecom services, including phone line rental, landline calls and broadband.
‘In order to broaden the range of products and services we offer customers, we are in the process of developing a mobile telecoms proposition.’