7/12/2013 12:01:00 AM
O2 readies new Windows Phone offer
O2 is looking at introducing dedicated Windows Phone areas in store, following its parent company Telefónica’s partnership deal with Microsoft.
No commercial details about the 12 month deal have been released but Microsoft has helped Nokia in its Windows Phone push, paying $250m to the phone maker per quarter. Speaking to Mobile, O2’s devices general manager David Johnson said the deal could help boost Windows Phone into becoming a weighty third competitor. It currently lags behind iOS and Android in the UK with a share of around 10%. He said: ‘We believe this will make the market more competitive and customers will benefit from it. This isn’t new for us – in the past we’ve championed other operating systems like Firefox OS, Android and Blackberry and were the first operator in the UK to launch iPhone.’
He said O2 will continue to promote rival operating systems in store but said the operator was working on how best to merchandise Windows Phone devices. He said: ‘We will be looking at how best to display Windows Phone devices within our retail design and footprint. This may involve grouping together our Windows Phone offering and presenting it as a family or giving additional space over to a newly released Windows Phone device.’
Johnson said Microsoft’s advantages in the market were its strong business credentials, with the ability to integrate Microsoft Exchange and Office into handsets. He also highlighted the ‘Live Tiles’ interface on Windows Phone devices as a crucial selling point to the consumer market.