LG Electronics has been appointed to the Bluetooth special interest group board of directors, marking the rising importance of the connected home to the Bluetooth industry.
The board is made of eleven companies including Apple, Intel, Microsoft, Motorola, Lenovo, Toshiba, CSR, Ericson, Nordic, Nokia and LG Electronics.
The group said LG Electronics inclusion added ‘significant market experience in key growth areas for Bluetooth technology, including home automation and home entertainment.’
Mark Powell, executive director at Bluetooth SIG, said: ‘Bluetooth is the glue holding our connected world together, regardless of region or market.
‘It is essential that our board reflect not only the diverse markets in which Bluetooth plays, but also our global footprint. Adding LG strengthens us in both of these areas — making our leadership and Bluetooth technology better for our over 19,000 SIG members.’
Minsoo Lee, chief research engineer for standards and technology at LG, will fill the new seat. Lee currently leads standards activity for LG.
He said: ‘As a global leader and technology innovator in consumer electronics and home appliances, LG believes Bluetooth will continue to be one of the key wireless technologies connecting our world, particularly in the areas of mobile communications, home entertainment and healthcare.
‘We are looking forward to continuing our support of the Bluetooth SIG, contributing to the direction of the Bluetooth specification, and leading the technology forward to engage more consumers in more meaningful ways.’