7/17/2013 10:54:09 AM
Affordable Mobiles rapped after 'concerning' HTC ad
Affordable Mobiles has been criticised by the Advertising Standards Authority for running a promotion for the silver HTC One smartphone that promised it was in stock when the device was sold out.
The website, which is owned by A1 Comms, has been told by the ASA not to display products as 'in stock' or available for next day delivery when it is not the case. The ASA received a complaint after a banner ad showed the HTC handset was in stock and added: 'Don't delay. ORDER BEFORE 7PM for FREE next day delivery.' The customer did not receive the device by the next day.
Affordable Mobiles argued the handset was in very short supply and subject to high demand after it went on sale. It said that orders were completed on a first come, first served basis and its terms and conditions stated products were subject to availability.
However, the ASA rejected this, noting it was concerned that the retailer list items as 'in stock' and available for next day delivery, when stock might not be sufficient to fulfill existing orders. It said the ad must not run again in its current form and the retailer must not display items as in stock if this was not the case.
Author: Graeme Neill