Nokia targets entry level 4G market with Lumia 625

Nokia targets entry level 4G market with Lumia 625

Nokia has unveiled one of the cheapest 4G devices yet, with the Windows Phone 8 Lumia 625 expected to cost around £200.

The 4.7 inch screen handset will go on sale in the UK by early September, alongside other global markets. The device, which runs on a 1.2Ghz dual-core processor, has many of the photography features of the recently announced Lumia 1020, although its 5MP camera is far behind the 1020's 41MP lens. These features include Smart Camera, which allows snappers to remove unwanted objects from pictures and the animated photo creator Cinemagraph. It also includes other Nokia features such as the Nokia Music streaming service and Here maps.

The aggressive pricing, at an estimated Eu220 before taxes and subsidies, will please operators who have been calling for more entry level 4G devices to energise the market. The handset will be available in orange, yellow, bright green, white and black with a range of changeable shells available. Vodafone, O2, EE, Carphone Warehouse and Phones4u have all confirmed they will sell the device.

Jo Harlow, executive vice-president at Nokia Smart Devices, said: 'With our largest smartphone screen to date, the Nokia Lumia 625 is a perfect example of how Nokia is delivering leading smartphone innovation and experiences at every price point.'

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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