Ageing customers boost TalkTalk's base

Ageing customers boost TalkTalk's base

A sales drive into ageing customers has led TalkTalk to boost its mobile numbers by 27,000 to 202,000 consumers on its network.

The telecoms company posted it first quarter results this morning. It did not strip out sales figures for its mobile wing but said it had seen 'high levels of satisfaction with tarrifs, handset choice and sign-up process'. It said churn had improved over the quarter and revealed 60% of its customer base was older than 45 years old.

The wider company posted its second successive quarter of year on year revenue growth, which was up 1.7% to £421m. It reiterated its full year guidance that sales for the 2014 financial year would increase by at least 2%.

Dido Harding, CEO of TalkTalk said: 'We are continuing to deliver on our commitment to grow the business with strong progress in customer numbers, revenue and new product penetration. Customers are spending more and staying with us longer because of our strong value-for-money deals...We are reiterating our full year financial guidance and remain confident about delivering our medium-term financial targets of revenue and margin growth.'

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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