7/25/2013 12:01:00 AM
Phones 4u primes multimillion pound ad campaign
Phones 4u has earmarked a multimillion pound spend to back its latest ad campaign, which aims to position the retailer as the best place to upgrade a handset.
The 'Project Upgrade' marketing will also include the retailer's biggest push on social media to date. The first adverts are broadcast tomorrow (26 July) and will show Phones 4u employees 'upgrading' singletons by giving them better partners. The 40 second ads will promote Phones 4u's exclusive range of 4G smartphones, including the blue Samsung Galaxy S4.
Caspar Nelson, head of brand communications at Phones 4u, said: 'Following on from the success of our previous ‘Upgrades 4u and u and u’ campaign, which generated a 50% increase in people listing Phones 4u in their top destinations for an upgrade, we’ve designed #projectupgrade to convey the same message in a fresh and involving style. Key to the success of this campaign will be our social media engagement, which is why we’re backing the activity with a £1 million investment, enabling us to interact with more people than ever before by providing genuine, real-life upgrades to people’s lives across the country.'
Author: Graeme Neill