Nokia has been left frustrated at Microsoft's pace at updating Windows Phone, a senior app executive has reportedly said.
Bryan Biniak, vice-president for app development at Nokia, said for every popular app that is not on Windows Phone but is on Android or iOS, Nokia or Windows Phone rivals lose a sale. He told the International Business Times: 'We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence.' Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today.'
Windows Phone currently has around 165,000 apps, considerably behind those offered by Apple and Android. Nokia has built its own apps for its Lumia handsets, such as mapping service Here, by Biniak said there is more work to be done. He said: 'People rely on applications for their day-to-day life and if you don't have something which I use in my day-to-day life I'm not going to switch [operating systems] because I don't want to compromise the way I live my life just to switch to a phone. It's not just about the hardware, it's about the tools that are on the hardware. You can't sell a phone without the apps, you just can't.'
While Biniak spoke of his frustrations, he said he was optimistic about the future partnership between the two companies. Nokia tied its future to Microsoft when CEO Stephen Elop penned the infamous 'burning platform' memo of 2011 and switched from Symbian to Windows Phone. Sales of the Lumia devices hit an all-time quarterly high of 7.6 million devices for the three months to the end of June. Biniak said of the months ahead: 'People will be hard-pressed to say '[Windows Phone] doesn't have this app' and it makes a material difference. I don't think there will be any [app developers] we don't have commercial agreements with, and so maybe it's not published by the end of the year but it will be published before the end of [March].'
Author: Graeme Neill