Apple is prepping the launch of its latest iPhone for 10 September, as CEO Tim Cook has reportedly come under pressure from the manufacturer's board for a lack of innovation during his time in charge.
The event, as reported by AllThingsD, would suggest a mid to late September launch for the latest suite of Apple devices. Attention will be on whether Apple decides to launch an entry level or mid-tier handset to address consumers on a budget. Early leaks have suggested Apple will announce an iPhone 5S and 5C with the latter mooted as the more affordable option. Apple is expected to release the devices in a range of different colours.
Meanwhile, a report on Fox Business claimed that Apple's board of directors is increasingly getting impatient with a perceived lack of innovation under CEO Tim Cook's watch. The report said while Cook's job is not under threat, the directors have noted that each of Apple's bestselling products, the iPod, iPhone and iPad, were released under the leadership of the late former CEO Steve Jobs.
Cook has hinted in the past that Apple could bring its own smartwatch or television to market, although it is unclear whether these products will be unveiled during the 10 September event.
Author: Graeme Neill