8/20/2013 4:34:59 PM
BlackBerry cuts 100 jobs at Canadian HQ
Blackberry’s woes continued today as it announced 100 more redundancies at its headquarters in Waterloo, Ontario.
The Canadian Broadcasting Corporation (CBC) reported that the beleaguered manufacturer has made the cuts in the wake of news last week regarding its possible sale. The new redundancies follow the 250 jobs cuts made at Blackberry’s new product testing facility last month.
Market share has tumbled for Blackberry in recent years, and the latest Gartner figures revealing it had been overtaken by Windows Phone for the first time. Its share slipped to fourth behind the Microsoft-based OS, Android and Apple. The manufacturer has been criticised for its handset pricing, expenditure on marketing and a sparsely populated app store compared to rivals. The company may end up being privately sold, or could even enter into a joint venture or strategic partnership with willing investors.
Blackberry spokeswoman Rebecca Freiburger said it was ‘another step forward to scale our company correctly for new opportunities in mobile computing’.
Author: Matthew Campelli