Motorola poaches Sony exec for Euro campaign

Motorola poaches Sony exec for Euro campaign

Motorola is plotting its fightback after poaching Sony Mobile executive Magnus Ahlqvist as its new European head.

Ahlqvist joined the Google-owned smartphone maker this month as corporate vice president and general manager for Europe, Middle East and Africa. He will be based in the United Kingdom, with Motorola UK general manager Andrew Morley reporting into him.

A spokesperson for the company said: ‘Magnus’ appointment is testament to the importance of EMEA for Motorola and reiterates how the region is firmly part of the new journey we are on as a Google owned company.’Ahlqvist has spent more than 10 years at Sony Mobile, most recently as president for the Greater China region. He was previously general manager for Sony Mobile’s global business with Telefónica and formerly ran the Spain, Portugal and Canada regions.

Motorola left UK consumers disappointed when it kept the launch of its Moto X smartphone – the first Motorola flagship since it was taken over by Google in a $12.5bn deal last year – exclusively to the United States. The highly customisable mid-tier handset allows a consumer to change the phone’s colour, memory size and wallpaper.

The manufacturer, whose last major handset launch was 2012’s RAZR i, promised that it had ‘exciting products’ in the pipeline for European customers. Speaking off record to Mobile, retailers were optimistic about the forthcoming range of Motorola devices that UK consumers will be able to get their hands on. One said: ‘It is definitely on its way back.’

While the manufacturer is prepping a suite of devices for European launch, Mobile understands the Nexus 5 will not be one of them. The flagship Google handset, which runs the latest version of its Android software, will be built by a rival manufacturer, despite suggestions Google may hand the job to its phone making arm. It is expected to be launched during the fourth quarter of 2013.

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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