Nokia's importance to the future of Windows Phone has been underlined with research suggesting Lumia devices account for three out of every four handsets running the operating system.
The latest research from AdDuplex said 86.9% of Windows Phone 8 devices were built by the Finnish smartphone manufacturer. Around two thirds of every handset running the Microsoft OS carries the latest version of Windows Phone.
Nokia has tied its future to the success of the Windows Phone platform, with CEO Stephen Elop famously dubbing in-house attempts to build an operating system a ‘burning platform’ and penning a deal with Microsoft. The research shows Nokia is leading Windows Phone rivals HTC and Samsung in terms of demand.
The Lumia 520, Nokia’s WP8 budget offering at around £100, is the most popular handset, holding over a quarter of WP8 users and leading the way with 18% of overall Windows Phone market share. The phone’s combination of being low in cost and offering attractive features like Wi-Fi, 3G connectivity and a 5-megapixel camera has seen it sell well in emerging markets. The 4G ready 920 is the second most popular WP8 device with an 11% share. The report said it was too soon to judge the success of Nokia’s latest flagship device, the 41-megapixel camera touting Lumia 1020.
The news follows Gartner’s most recent market report that revealed a jump in Windows Phone market share by 0.7 percentage points enabling it to leap over BlackBerry as the third OS of choice worldwide after Android and iOS.
Author: Matthew Campelli