A1 Comms is refreshing its Buymobilephones.net brand this month to coincide with the online site’s 10th year of trading.
The company is shortening the brand name to Buymobiles.net, bringing it in line with the brand used on the vests of the Derby County Football Club which the Alfreston-based company sponsors. A1 Comms has also signed a deal to be the main sponsor of the Derby County Cricket Club, which will see the cricket team also sporting the newly shortened brand.
The newly shortened name was launched on the website on 21 August, ten years to the day A1 Comms set up its first mobile phone website. The company now runs four mobile websites – Buymobiles.net, Affordablemobiles.co.uk, Mobileshop.com and Phones.co.uk.
A1 Comms group MD Stuart Joce said: ‘We have had the shortened version of the brand name on the Derby County Football Club shirts for four years now , just to fit it onto the vests. As we have also recently signed a sponsorship deal with Derby County Cricket Club we thought we would make the shortened brand name official and tie it into our 10th anniversary of the brand.’
He added: ‘Dropping the word ‘phones’ from the title also marks the fact that with the rise of tablet devices as a business we are no longer just about mobile phones.’
Author: Carol Millett