EE has passed the century mark with its 4G service now available across 105 towns and cities.
Network coverage now reaches almost 60% of the UK population, while the operator plans to cover 98% by the end of 2014. Lancashire town Accrington has been officially named as the 100th town to be switched on to ultrafast mobile broadband, and ex-footballer Ian Rush was there to celebrate the milestone. The Liverpool legend put the town on the map when he starred in the Milk Marketing Board commercial in the 1980s.
Steven Day, chief of brand and communications at EE, said: 'Our 4G network is just ten months old and we’re delighted to have reached the 100 milestone so quickly.'
Local Football League team Accrington Stanley will benefit from the switch-on, as 4G will be installed in the club’s clubhouse for free to correspond with its League Cup match against Premier League team Cardiff City tonight.
EE has also announced that double speed 4G will be available in 20 towns from today. Sunderland, Sutton Coldfield, Walsall, West Bromwich and Wolverhampton are the new additions, joining Newcastle, Belfast and Southampton and continuing the rollout that started with 12 original cities in early July. The towns will now be able to recognise average speeds of 24-30Mbps.
O2 and Vodafone plan to launch their 4G propositions tomorrow.
Author: Matthew Campelli