App developers are more likely to build products for Apple than Android because they will make more money from them.
Despite the overwhelming market share of Android, accounting for almost eight in 10 smartphones shipped across the globe, a report from Forrester found 35% of western software developers would choose the iPhone as the key handset, compared to just over a quarter who chose Android devices. Ecosystem diversity, multiple OS versions and differing screen sizes were seen as disadvantages of developing software for Android. However, its large market share means its gaining ground on Apple.
Although developers chose iOS as the platform to first launch their app, they tend to target Android overall because of its large range of different value handsets and considerable market share status. Just over three-quarters targeted iPhones, while Android devices were pinpointed by 84%.
Blackberry continued to lose ground in the smartphone market with a ‘sub-10%’ priority overall, with new software BB10 lagging behind BB7. Windows Phone’s priority score was just under half, considerably higher than its Canadian counterpart.
Apple’s position is strengthened further by the appeal of the iPad. Over a quarter of respondents claimed that the tablet was their second priority after the iPhone, while only a fifth said Android tablets had the same status.
Author: Matthew Campelli