9/2/2013 11:10:38 AM
Doro signs handset deal with Boots
Doro has teamed up with Boots hearingcare to offer mobile and fixed-line products to the hard of hearing.
Fourteen of its mobile and fixed line products will be available to purchase online at Bootshearingcareshop.com or ordered over the telephone. To mark the partnership, Doro will offer a 10% discount on products to members of the Boots hearingcare priority club.
Managing director of Doro UK and Ireland, Chris Millington, added: ‘We have carefully developed specific products within our mobile and fixed line ranges to benefit people who experience hearing loss and impairment. We work with leading specialists internationally such as Action on Hearing Loss and Hörselskadades Riksförbund and have won numerous awards in recognition of our work in this area. Boots hearingcare is an excellent retailer and they are very important for us in terms of our demographic targeting and its national reach.’
Shani Stafford, senior marketing executive at Boots hearingcare, said: ‘We are pleased to be able to offer Doro’s excellent range to our customers. The products are very stylish, have outstanding performance and are of fantastic quality, which are all important decision drivers for our clients.’
Author: Matthew Campelli