EE has beaten its target to connect one million customers to 4G, just ten months after launching its 4G services.
The operator launched the service last October with the aim of signing up one million customers by the end of 2013, but said this week it has hit its target ‘four months sooner than expected’.
To celebrate, EE is planning an accessories bonanza, offering all one million 4G customers 50% off selected accessories.
The service was launched across ten cities last year, and has since stretched to over 100 towns across the UK. The UK’s fastest 4G rollout also eclipsed certain networks in Europe, the US and Japan for speed. O2 and Vodafone launched their own propositions last month, covering three towns altogether.
EE CEO, Olaf Swantee, said: ‘The UK mobile sector saw a huge shift 10 months ago with the launch of 4G from EE. We set a new standard for UK mobile networks, and the way consumers and businesses are using their mobile devices in this country has been transformed. We have seen one of the fastest adoption rates in the world and I’m immensely proud to announce today that we have reached a significant milestone – one million 4G customers.
‘We know that all communities across Britain want 4G, not just those in the big urban centres, and we’re committed to continuing to roll out superfast mobile at this record breaking pace. EE has the most attractive 4G pricing in the world – and we’re also gearing up to launch a new range of innovative plans, providing even more ways for people to get the fastest speeds and the best value plans.’
Author: Matthew Campelli