Apple has launched two new iPhones - the cut price iPhone 5C, which will retail from £63 in the US, and the iPhone 5S, running on the superfast A7 chip.
The launch of the iPhone 5C marks a significant switch in Apple's strategy which sees it target the budget market for the first time.
Speaking at the launch of the two phones this evening at Apple’s Cupertino headquarters, CEO Tim Cook said the iPhone 5C will cost £63 ($99) upfront for a 16 gigabyte model and a £126 ($199) downpayment for a 32 gigabyte model on a 24 month contract in the US. Apple has yet to announce UK price plans.
The iPhone 5C will come in a range of bright colours, including green, blue, yellow, pink and white. It has a four-inch (10cm) Retina display, an eight-megapixel camera, live photo filters, a rear cover that lights up and is powered by the A6 chip.
The iPhone 5S, dubbed ‘the most forward-looking phone we have ever created', by Phil Schiller, senior vice president of worldwide marketing at Apple, will run on the new A7 chip which runs at twice the speed of the A6. It will come in silver, gold and ‘space grey’. It will cost £127 ($199) upfront for a 16 gigabyte model on a two year contract.
It also comes with a fingerprint sensor, called Touch ID. Located on the home button it removes the need to enter a pin code to activate the device.
The iPhone 5S camera, called iSight, has also been revamped coming with larger pixels and ‘auto-image stabilisation’ to prevent blurring and slow motion when making videos.
Apple also announced the release of the iOS 7 which will be available as a free download on 18 September.
Announcing the release of the iOS 7, Craig Federighi, head of software at Apple Inc, said that ‘downloading iOS 7 is like getting an all new device.’
The operating system will be available for download on the iPhone 4 and later models, as well as on iPads beginning with the iPad 2.