O2 has teamed up with fast food franchise Subway to launch its WiFi service in 1,000 of its stores around the country.
The network claims to be the fastest growing WiFi operator in the UK with hotspots in 9,000 venues and locations.
O2 said the initiative will allow more than two million Subway customers to use the free service weekly.
Customers will have to sign up to use the WiFi, and can also take advantage of food outlet’s mobile loyalty scheme, the Subcard, which has more than 1.2 million users.
Gavin Franks, MD of O2 Wifi said: ‘The Subway brand is another excellent addition to our growing portfolio. The Subway brand is the UK and Ireland’s largest specialist sandwich franchise, specialising in great meals whilst on the go. Many Subway stores have customer seating so we identified the opportunity to help customers connect to the internet, whilst enjoying their food and drink.’
Jane Abbott, marketing manager for Subway UK and Ireland, added: ‘The Subway brand is dedicated to investing in digital innovation to ensure we provide customers with the best possible in-store experience. As well as an excellent wifi service, O2 demonstrated a breadth of IT capability and services, making them the obvious choice to partner with for the next step in our digital evolution.’
Author: Matthew Campelli