Mobile Fun's international drive delivers record profits

Mobile Fun's international drive delivers record profits

Mobile Fun’s drive into international markets is paying dividends with overall sales rising by 14.7% to £11.5m in the 12 months to March 2013.

The mobile accessories company, which launched in 22 countries during the year, saw international sales soar by 45% to £4.9m in the year. The company said international sales now account for 42.3% of all sales. EBITDA rose by 28.3% to £1.1m in the period.

Total group orders rose 17.2% to 465,847, with orders on international websites up 58.6% to 156,532.

Website traffic is also on the up with total monthly website visits for the year increasing by 40.8%, with an average of 2.9 million monthly website visits recorded in the year.

Mobile Fun has expanded its warehouse space by 50% in response to the rapid growth in sales and has increased employee numbers from 70 to 82 in the period.

Mobile Fun MD Mohammed Hussain, said: ‘We’ve enjoyed another year of unprecedented growth, especially across our international business.  The strength of the consumer smartphone market is driving demand, and we’ve been able to capitalise on this by giving customers what they really care about – a wide choice of mobile accessories and fast delivery.’ 

He added: ‘We are continuing to grow - our tried and tested template for international expansion enabled us to roll out to new territories at a rapid pace.  Our newly established websites are performing strongly and introducing the Mobile Fun brand to new customers across Europe, Asia and America.  

‘We are positive in our outlook for the year ahead - our successful international strategy will continue, and we are putting in place exciting new plans for further growth.’

Written by Mobile Today
Mobile Today

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