Samsung has launched a new digital campaign, featuring magician Pete Hathway, freerunner Paul Parkour and fashion blogger Camilla Ackley, to promote its S4 suite of devices.
Short videos, dubbed 'Over to You', will run on a dedicated YouTube page, and via Samsung's Facebook and Twitter accounts. Collaborators will feature the videos on their own social media channels. Initially 12 short films will be available to watch, which will show off features from the Samsung Galaxy S4, as well as the Galaxy S4 Mini; Galaxy S4 Active; Galaxy S4 Zoom and Galaxy Mega.
Simon Stanford, vice-president of the IT and mobile division at Samsung UK and Ireland, said: 'With the Galaxy S4 Collection, we’re able to offer something for each and every one of our customers, whatever their individual lifestyles, needs and passion points. Whether that’s a gamer looking for a powerful device with an amazing screen; a parent or sports fan in need of a more durable phone; a festival-goer that wants a better camera for when they’re not quite as close to the stage as they’d like to be; or just someone who wants the latest innovations and features, but with a smaller screen.'
Author: Graeme Neill