Tesco has revealed its first tablet offering in the run up to Christmas, offering customers extra Clubcard incentives.
The ‘Hudl’ is due to go on sale on 30 September and will cost a knockdown £119, although existing Clubcard holders may be able to purchase it for less than £100. The 7 inch device comes with a 1.5GHz quad-core processor and the Jelly Bean version of Android. The tablet’s HD screen boasts 243 pixels per inch and is completely scratch resistant, while memory can be expanded from its inbuilt 16GB to 48GB. Although the device is not 3G, it comes with inbuilt WiFi. Tesco built the device with a launch button that allows customers to access the supermarket’s products and services, such as blinkbox and Clubcard TV. Users can also bank and shop online using the button.
Tesco Chief Executive, Philip Clarke, said: ‘Hudl is a colourful, accessible tablet for the whole family to enjoy. The first stage in our tablet offering, it’s convenient, integrated and easy to use with no compromise on spec. Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts.
‘Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution should be for the many, not for the few.’
Jonathan Leggett, technology expert at uSwitch.com, added: 'At £119 and with a spec sheet that includes 16GB of storage, a seven-inch, 1440 x 900 resolution screen, an up-to-date version of Android and 1.5Ghz dual-core processor, the Hudl compares pretty well with Google’s Nexus 7 and the Amazon’s Kindle Fire in the budget tablet market.That means the Hudl is likely every bit as much of a loss leader for Tesco as cut-price alcohol.
'Just as Google makes its money on Nexus tablets through app and download sales, Tesco will be banking on the Hudl helping to lock customers in, and push them towards movie downloads via its own BlinkBox service. Design-wise, overt Tesco branding is minimal, with the company’s service mostly hidden in a designated section. But that doesn’t change the fact that the biggest challenge the Hudl faces is customers' suspicion of the quality of a device from a non-traditional electronics brand.'
Author: Matthew Campelli