O2 and Vodafone are stepping up their respective 4G rollouts by switching on five cities each in the coming days.
O2 will bring the ultrafast network to in Nottingham, Leicester, Coventry, Birmingham and Sheffield tomorrow, while the UK’s third largest operator will begin to service the same locations a day later. O2 has now made eight cities 4G ready after its initial launch saw London, Bradford and Leeds switched on, while Vodafone has announced Glasgow, Liverpool and Manchester will benefit from faster mobile internet speeds by the end of October.
Ronan Dunne, CEO of O2, said: ‘We’re excited to be bringing our 4G network to five new cities. Digital connectivity will be made ubiquitous by 4G and become the oxygen of modern life. It is our intention to use 4G to inspire the nation through the possibilities of technology, encouraging people to live more, do more and be more with O2.
‘The full potential of 4G is as yet unexplored, but what we can be sure of is that it will allow for a whole new world of opportunity that people are now ready for. Over half of our customers say they use more data than two years ago, as can be seen by the 79% increase in Coventry alone over the last 12 months. Given this trend, there is no doubt that 4G will transform our lives, be it as consumers, in business or through public sector services.’
Guy Laurence, chief executive of Vodafone UK, said: ‘We’re giving people in Birmingham, Coventry, Leicester, Nottingham and Sheffield a reason to get excited about ultrafast 4G: we’re bringing these cities closer to the action with Sky Sports and letting local residents stream 20 million tracks with Spotify. We’re also giving busy businesses in these cities a boost by helping them take their office with them when they’re out and about. Residents in Liverpool, Glasgow and Manchester can also look forward to Vodafone ultrafast 4G launching in their city by the end of next month. So, the question for people now is: which do you want – music or sport?’
Author: Matthew Campelli