The iPhone 5 is still the UK’s most popular smartphone despite the launch of Apple's two latest handsets last month.
The 5c and 5s broke sales records when they hit the stores in late September, with 9 million units sold in just three days worldwide. However, older carnations, the iPhones 5 and 4s, remain the most popular as cost and stock issues affect the recent releases. The iPhone 5 has been Britain’s number one handset for seven consecutive months in a Top Ten comprised only of iOS and Android powered-devices. The silver version of the HTC One is the only non-iPhone or Samsung in the countdown.
Ernest Doku, telecoms expert at uSwitch says: ‘The idea behind the iPhone 5C was to allow Apple to target the mid-range market with a new phone – negating the need for mobile fans to buy an older generation iPhone. With the 5C costing the same as the 5, this may well happen, but it hasn’t yet. In fact, consumers are instead opting for the high end 5S - with a gold rush that’s leaving the white and space grey models on the shelves. No doubt it’s early adopters that have given the 5S a boost into the top ten, but if the price sticks at £42 per month, it’ll soon lose favour with smartphone fans. Until it drops in price, many mobile fans won’t consider it.
‘Nine spaces in the September chart were hogged by Samsung and Apple, with the only other entry in the form of the HTC One Silver which has featured since May. But with all the big phones of the year now launched, consumer interest has been re-ignited as people weigh up their options for shiny new handsets in time for Christmas.’
Author: Matthew Campelli