HTC, Samsung, EE win big at Mobile Choice Awards

HTC, Samsung, EE win big at Mobile Choice Awards

Samsung has clinched the coveted prize of Manufacturer of the Year for the third consecutive year at the Mobile Choice Consumer Awards 2013.

The gala event held at 8 Northumberland Avenue in Central London this week also saw Three crowned Best High Street Retailer for the second consecutive year, whilst EE stole Vodafone’s crown as Best Network for 2013.

In the handset league the HTC One romped home ahead of strong competition from the Samsung Galaxy Note II and the Galaxy S 4 to win the accolade of Phone of the Year. HTC’s flagship device also claimed the prizes for Best Video Phone and Best Design.

Judges voted unanimously for the HTC One, which they said was ‘an innovative and highly desirable device.’

However Samsung devices also shone at the event, with the Galaxy S 4 beating the HTC One to the honour of Most Innovative Device and the Galaxy Note II pipping the HTC One at the post to win the title of Best Multimedia Phone.

Sony Mobile also enjoyed a good night with the Sony Xperia Z winning Best Camera Phone and the Sony Xperia Tablet Z clinching Tablet of the Year.

Mobile Choice devices editor Chris Barraclough said: ‘This is a huge win for Sony, beating heavyweights such as Apple and Samsung to claim Tablet of the Year. The Xperia Tablet Z is a simply stunning device, packing a gorgeous slimline design which puts the chunky iPad to shame.’

A massive 21,000 votes were cast by readers of Mobile Choice to decide which nominees made it onto the final shortlists. The best network and retailer awards are 100% reader voted, with an expert panel of judges drawn from the Mobile Choice team, technology journalists from the specialist and national press and industry experts choosing the winners of the product awards.

In awarding Samsung Manufacturer of the Year judges said the company had ‘once again had a stunning year in terms of both sales and releases’, overtaking Apple as the world’s most profitable mobile phone manufacturer. The judges said the fact that Samsung’s devices featured in seven of Mobile Choice’s Top Ten handset or tablet categories was ‘a sign of the calibre of its products.’

Three was singled out as Best High Street Retailer for ‘getting things right’ and giving consumers attractive tariffs and aggressive pricing on data as well as extending its store redesign.

Meanwhile Vodafone claimed the award of Best In-Store Customer Experience after improving its in-store experience significantly as part of a three year programme to change the way it sells products.

Chris Barraclough said: ‘It’s fantastic that so many of our loyal readers took the time to vote for their favourite devices, and our feedback shows that more of the British public is now fully behind smartphones and tablets. The incredible power and innovative features found in modern mobile devices mean they’re quickly replacing our cameras, media players and even home computers.

‘This year was incredibly competitive, with the launch of some truly outstanding phones and tablets, and some very interesting movements in the network and retail worlds.

‘Many of the awards were ferociously difficult to judge, with many deserving winners in each category, and every nominee can hold their head high knowing that they’re the best of the best.’

For the full round-up of results and pictures from the night go to:

Written by Mobile Today
Mobile Today


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