10/8/2013 10:19:29 AM
HTC goes for gold with limited edition One handset
HTC has followed Apple and Samsung's lead by becoming the latest manufacturer to launch a gold device.
The 18 carat version of the HTC One is valued at £2,750 with only five handsets produced. It has been built to mark the 18th anniversary of the MOBO Awards, with the best newcomer winner being presented with one of the five gold phones at the music event on 19 October.
Phil Blair, HTC president for Europe, Middle East and Africa, said: 'The best artists have always been given gold discs to celebrate their success, but today most people listen to music on their phone. We wanted to celebrate that fact. The award winning HTC One is the gold standard in mobile design and innovation, so it was an obvious choice to make it even more special. We're sure the winning MOBO artist will love their unique phone and we will even be giving a lucky member of the general public the chance to get their hands on one soon too.'
Author: Graeme Neill