Argos is joining the battle of the tablets in time for Christmas with the launch of its first own-brand tablet.
The Argos MYTablet, which closely follows Tesco’s £120 Hudl tablet launched last month, will retail for £100.
It runs on Google's Android Jelly Bean 4.2.2 operating system and comes pre-loaded with apps and games including Angry Birds and BBC iPlayer.
The MyTablet, which was built by Bush, will also compete with other budget tablets in the market including the 8GB Amazon Kindle Fire and 7 inch tablets from Acer, HP and Lenovo.
Argos said the tablet, available in pink or silver aluminium, is aimed at the ‘tweenie’ market of eight- to 13-year-olds and has parental controls already enabled.
The MyTablet features a 1.6GHz dual-core processor, a 1024 x 600 resolution LCD glass screen, 8GB of built-in memory, and wi-fi and bluetooth connectivity.
Argos MD John Walden, said: 'Millions of people bought a tablet last year but there’s still around 75% of the UK population who do not yet own one. We know that tablets will feature heavily on Christmas lists again this year.'
He said the tablet was also useful for mobile shopping at Christmas.
Simon Barry, Argos technology trading manager, added that the tablet is aimed at hard pressed families feeling the economic squeeze and was priced at a level which would allow each child in the family to have one.