A 4G price war could be looming after EE launched a 4G tariff at £18.99 as part of a range of new products including pay as you go 4G.
The operator, which launched 4G almost a year ago, will give consumers 1,000 minutes, unlimited texts and 500MB of data on its new entry level tariff. Consumers will have to make an upfront payment to get their hands on the device. In addition, EE has revamped its 4G tariffs, launching a new 4GEE Extra range, which gives access to speeds of more than 30MB per second and free roaming in selected countries, for those who sign up before February 2014. Prices start from £26.99 per month for unlimited calls, texts and 4GB of data. The most expensive plan is £74.99 per month, for 50GB of data, plus unlimited calls and texts.
Consumers can pick and choose between minutes, texts and data in the new prepay plans. Data starts from £3 for 100MB across 30 days, with 10GB costing £30 and consumers who buy bundles of 2GB or greater will get access to faster speeds. Voice ranges from £3 for 100 minutes to £10 for 500 minutes. Consumers can pay £2 for 400 texts and £5 for 3,000. Consumers who sign up before February 2014 will get 2014 minutes to use throughout next year and a one-off 10GB bundle of data if they also buy a prepay device instore.
The operator will launch 4G powered home broadband next month to give internet access to consumers and businesses in rural areas. It is also offering an incentive for those who buy its home broadband product. If consumers sign up to the product, their data allowances get increased to 10GB per month for free.
EE also revealed it would begin trials on faster speed 4G technology, with speeds of up to 300MBps, in London next month. CEO Olaf Swantee said: 'One year after launch, we’ve extended the world’s fastest network across 60% of the United Kingdom. But we want to bring the power of 4GEE to even more people. That’s why this month we are launching new plans for light users, super users, regular users, data sharers and Britain’s mobile workforce up and down the country. Whether they want the flexibility of pay as you go, the UK’s most affordable monthly plans, or to make the most from their smartphone with the world’s fastest speeds and biggest data bundles, EE is the number one 4G network.'
Author: Graeme Neill