HTC is continuing to haemorrhage key executive staff with the departure of three senior personnel from the manufacturer’s commercial operations and marketing divisions.
Mobile understands Oliver Schulte, HTC’s vice president of commercial operations, is exiting the company to become Caterpillar’s head of operations at its ruggedised mobile phone division.
Meanwhile, Sarah Mansell, HTC channel marketing chief and Gaelle Walton, head of retail and distribution channel marketing, are also set to leave the company. As Mobile went to press it was unclear where Mansell and Walton are headed. HTC confi rmed both Walton and Mansell’s departure but refused to comment on Schulte.
The departures come as HTC struggles fi nancially, with the company posting its first ever quarterly loss this month. The manufacturer launched the latest step in its attempted fi ghtback with the unveiling of its latest fl agship, the supersized HTC One Max this week.
The three high profile departures at HTC come amid claims of falling staff morale and management failure to appoint suffi cient staff to replace the stream of executives who have left this year.
The departures also closely follow a major management restructure at HTC just four months ago, which saw all three exiting executives given additional responsibilities, following the departure of a number of senior personnel.
Under the restructuring, which took place in June this year, Schulte was given the additional task of taking on Middle East and Africa head Jon French’s role on an interim basis, after French quit in May this year.
Schulte also moved under the direct management of EMEA head Philip Blair. He had previously reported to EMEA president Florian Seche, who quit HTC to take a role with Nokia as head of European sales in April. Blair took over both Sieche’s role in April and that of UK and Ireland chief Phil Roberson, who handed in his notice in March.
Both Mansell and Walton were also promoted under the same restructuring this year, taking on greater marketing and retail responsibilities in the wake of marketing director James Atkins’ and retail director Mike Coombes’ departures in March.
Mansell added the role of head of channel marketing to her existing duties as UK marketing manager whilst Walton took on the role of head of retail and distribution channel marketing on top of her duties as senior marketing manager.