Steven Day, EE's chief of brand and communications, will step down from the business at the end of 2013.
Day, who said he was planning to move onto 'new adventures', was responsible for the rebranding of the company to EE in 2012. He joined Orange in 2008, where he was chief of staff, brand and communications. After Day's departure, the EE brand team will report to chief consumer marketing officer Pippa Dunn. The communications team will report to Stephen Harris, chief corporate and strategy officer.
Olaf Swantee, CEO of EE, said: 'Steven has played a pivotal role in the successful launch of EE. With his strong internal and partner teams, he created a brand that has become synonymous with innovation. It’s a brand that has become known across the length and breadth of the UK. EE is the brand that will take our company forward into 2014 and beyond, and I know that Steven’s passion, enthusiasm and knowledge of the brand will be continued by his hugely experienced team.'
Day added: 'It has been a privilege to create an exciting new brand for Britain, and to work with some of the most talented people in the industry. I will miss the company, the people and the challenge. However, having helped build, launch and embed the EE brand, I feel the time is now right for me to move on to new adventures.'
Author: Graeme Neill