Tesco Mobile is offering 4G at a £2.50 premium, in one of the most competitive next generation deals in the UK.
The MVNO, which runs on O2's network, will offer tariffs from £10 per month for a Sim-only deal, which will give customers 500MB of 4G data and 250 voice minutes. The cheapest handset deal on its website is for the Nokia Lumia 920. At £17.50 per month, customers get 250 minutes, 5000 texts and 500MB of data. The priciest tariff is for the Samsung Galaxy S4, Nokia Lumia 925 and HTC One. Customers get 500 minutes, 5,000 texts and 1GB of data for £30 per month.
Tesco said customers can add or remove 4G to any tariff for just £2.50 per month. Consumers will also be able to increase or decrease their data allowances at any time. With the company running on O2's network, it also offers a deal similar to O2's Refresh. Consumers can upgrade at any time and their plans are split across two contracts, for airtime and the handset.
Simon Groves, chief marketing officer at Tesco Mobile, said: '4G is amazing and will revolutionise the way we use our mobile phones so of course we want to make it accessible and easy for all our customers to try it and enjoy it.
'As Tesco Mobile launches 4G we’re bringing it to all our customers at a great value price and if it’s not for them, they can switch back to 3G or adjust their 4G data allowance to suit their needs whenever they like. It’s why we call it Flexi-bendi 4G and its what makes our 4G offering the most customer centric in the market.'
Tesco's entry is the latest move into the increasingly competitive 4G market. While EE had tried to maintain the value of 4G after it was launched last October, it announced this week it would launch a tariff at £18.99 per month. Both O2 and Vodafone launched their 4G tariffs last month, with Three set to follow in December in selected cities.
Author: Graeme Neill