Blackberry has resumed its BBM rollout for Android and iPhone customers after being forced to delay the launch last month when an early version was leaked.
The roll out is still likely to take some time with Blackberry warning demand is so great for the multi-platform app that it will have to be managed. It claimed six million users had preregistered for the app which was first announced in May this year. Another one million consumers ‘have already found creative ways to “side load” BBM on their iPhone,’ the company added.
In response to the demand Blackberry has introduced a registration waiting list with pre-registered users placed at the front of the queue. Those not pre-registered have to send their email addresses after downloading the app and wait until Blackberry emails them to tell them they have reached the front of the queue.
The manufacturer said: ‘We are focused on moving millions of customers through the line as fast as possible’. It promised to provide updates on ‘how quickly the line is moving' via its Twitter account. BlackBerry first announced that its BBM app would be going multi-platform in May.
Blackberry will be hoping the launch will provide some much needed income. However, the app is facing strong competition from the likes of WhatsApp, which also runs on a variety of platforms.
The delayed BBM launch was yet another blow for the troubled Canadian manufacturer. In September Blackberry was forced to write down $1bn in unsold inventory of its flagship Z10 device.
It was also forced to issue an open letter this month to reassure customers after news of its imminent sale and possible break up emerged in the same period.